Resume
Yarns of Anarchy
Owner
January 2017 - Present
CT Travel Group
Marketing Manager, Business Travel Brands
September 2016- January 2017
IBC
Marketing Manager
March 2015 - June 2016
Informa Life Sciences
Senior Manager Marketing
August 2014-March 2015
Consumer Electronics Association
Senior Manager, Marketing
March 2014-July 2014
Manager, Marketing
November 2010 – March 2014 (3 years 5 months)
American Society of Travel Agents
Communications Manager
October 2008 – November 2010 (2 years 2 months)
Communications Coordinator
July 2007 – October 2008 (1 year 4 months)
ISRI
Editorial Intern
June 2006 – August 2006 (3 months)
I helped with the editorial process of two issues of Scrap Magazine, wrote my first feature article, and contributed with other small news items in each issue.
Owner
January 2017 - Present
- Manage all social media: Twitter, Facebook, Instagram, Pinterest
- Manage and create all email campaigns
- Create, schedule, promote and host all classes
- Manage website
CT Travel Group
Marketing Manager, Business Travel Brands
September 2016- January 2017
- Manage multiple social media platforms for four brands
- Manage websites for four brands
- Create printed materials, sales proposals and all images and copy
IBC
Marketing Manager
March 2015 - June 2016
- Manage team of 5 who are owners of the IBC and IBC Content Everywhere brand and representation
- Responsible for attracting and engaging visitors and delegates to IBC events.
- My team manage all websites, mobile app, outbound emails, print collateral, IBC Awards, IBCTV, press relationships and social media.
- Budget owner, strategy and resources.
- Responsible for fostering partnerships, expanding the IBC audience, IBC TV.
Informa Life Sciences
Senior Manager Marketing
August 2014-March 2015
- Supervise 1-2 marketing managers, teaching basics of marketing, training in company systems, carry out event campaigns
- Create and execute marketing campaigns for 2 large scale, 4 annual events each year
- Create, edit, code in HTML and send out 6-10 emails to potential event attendees monthly
- Work with telesales, sponsorships and conference producers to enhance marketing campaign based on each event
- Seek, secure and fulfil 5-9 media partnerships per event
- Create, edit and maintain a website for each event
- Supervise and lead social media efforts across Life Sciences department
Consumer Electronics Association
Senior Manager, Marketing
March 2014-July 2014
- Supervise department intern, delegating projects and developing their marketing and professional skills
- Carry out all duties below listed with Manager
Manager, Marketing
November 2010 – March 2014 (3 years 5 months)
- Manage and execute strategic marketing for five membership divisions with active participation on each board. This includes multifaceted and cross-departmental consumer campaigns to promote each division’s goals.
- Create and manage attendee-marketing campaigns and provide support for six+ annual events across the country ranging from 400 to 100 attendees with different focuses from membership growth to industry education to public policy initiatives. This includes design and creation of on-site signage and print materials, all direct mail invites and electronic mail and web-presence on corporate website.
- Create and place print and digital ads for public policy initiatives.
- Create, edit, code in HTML and send out 6-10 emails to membership of 20,000 per month
- Create and execute corporate booth and signage at the International CES, the largest tradeshow in the world, with 150,000 attendees.
- Write and edit copy for corporate website, CE.org, CEA's consumer websites and CEA's social media platforms by creating and executing an editorial calendar for the timely launch of information updates as related to membership and CEA events.
- Create and edit copy for consistency and style in all electronic publications and outbound electronic direct mail
- Oversee department budget.
- Supervise one intern per year: work with them to improve writing skills, office skills and design of marketing materials and execute membership communications.
- Managed all posting, content and messaging for CEA and International CES social media properties for two years.
- Managed all on-site social media for 2012 International CES platforms.
- Edited and published all content that came from 20 content editors across CEA on CE.org for two years.
- Owned and managed process and execution across company of major redesign of CE.org, and the selection and implementation of new content management system, Kentico. Executed creation and transition from selection of new design company to IT implementation and company-wide training of new system.
- Manage and execute transition of old web properties into current ones to keep brand more cohesive and current.
American Society of Travel Agents
Communications Manager
October 2008 – November 2010 (2 years 2 months)
- Manage and maintain department annual budget of $2,800.00 relating to consumer awareness efforts
- Create, host and promote monthly video headquarters update on YouTube
- Create and maintain blog for CEO creating awareness and coverage for company with more than 1,300 readers
- Write and distribute monthly chapter newsletter to 13,000 members in 26 U.S. chapters
- Create and present Webinar: PR Pitfalls: How to Keep Your Foot Out of Your Mouth
- Create and present Webinar: How to Get More Business from ASTA.org
- Execute 5 media campaigns to promote ASTA and travel agents to consumers
- Craft more than 100 press releases garnering interviews in prominent industry and national publications
- Maintain and produce member content on ASTA.org - 5 pages of media FAQ and board biographies
- Annually media train 12 board members and 10 members in media response and interview techniques
- Draft 15 page company annual report, distributed to 13,000 members and posted online
- Consult 50 members - write and send 10 press releases each year, create and maintain media lists
- Manage 8 press trips for executives and senior staff; Coordinate media office and functions at 2008- 2010 international and domestic trade shows with 3,000 attendees; more than 100 media attendees.
- Manage 3 Twitter accounts to promote company with a 10% increase in followers each week
- Continued to fulfill Communications Coordinator position (see below).
Communications Coordinator
July 2007 – October 2008 (1 year 4 months)
- Drafted, edited and distributed two weekly newsletters to membership of 13,000
- Crafted more than 70 press releases garnering interviews in prominent industry and national publications
- Primary media contact for all incoming media requests, arrange more than 5 interviews each week
- Drafted more than 25 speeches, talking points and interviews for executive board members
ISRI
Editorial Intern
June 2006 – August 2006 (3 months)
I helped with the editorial process of two issues of Scrap Magazine, wrote my first feature article, and contributed with other small news items in each issue.